Sellers

The Process

In today’s real estate landscape, the majority of home buyers initiate their search for a new home online. Recognizing this trend, securing top placement on search engines and presenting your home in a professional manner is crucial. When you choose to list with me, your home undergoes a professional photography session, showcasing its features to their fullest potential for prospective buyers. This strategic approach not only enhances your property’s exposure but also attracts a substantial number of potential buyers seeking information about your home.

However, it’s essential to acknowledge that technology alone isn’t the sole driver of a successful home sale. Face-to-face interaction remains invaluable, providing a unique advantage in showcasing your home. Rest assured, I handle all the details with meticulous care and maintain open communication throughout the process, ensuring that the marketing and sale of your home proceed seamlessly. Your peace of mind is my priority.

Free Home Evaluation

A home evaluation— also known as a CMA or “Comparative Market Analysis” — is a report prepared by a real estate agent providing data comparing your property to similar properties in the marketplace. You might be considering things like the age and size of your home, how much you paid for it initially, how much money you’ve invested into it in the way of renovations and repairs, and even what your neighbours’ homes have sold for recently too. However, there are many other factors that go into determining a home’s current market value — especially when you consider they rely on external factors that can change day-by-day. That’s why when it comes time to sell your home, it’s important to gauge your initial expectations and wait to receive a professional home evaluation. For sellers, a home market evaluation can be used to help you accurately develop your pricing strategy. By entering the market with an attractive and competitive list price for your home, you can generate immediate interest in your listing among buyers.

Your home might be worth more than you think, especially in today’s competitive market. Knowledge is power and understanding the value of your home in the ever-changing real estate market is more important now than ever.

Request a Free Home Evaluation


Sellers Guide

Roles of the Listing REALTOR®

During the Listing Process
Your listing REALTOR® plays a crucial role in preparing your home for sale. They will:

  • Create a competitive market analysis for your property.
  • Develop and implement effective marketing strategies, including setting the asking price, staging the home, and positioning it for maximum visibility.
  • Inform you about the sale prices of similar homes in your area.

During the Negotiating Process
Your REALTOR® will support you through negotiations by:

  • Presenting all offers and advising you on which price to accept.
  • Negotiating solely on your behalf to secure the best deal.
  • Keeping you updated on current market conditions.

During the Closing Process
To ensure a smooth closing, your REALTOR® will:

  • Work closely with you throughout the closing process.
  • Monitor all important dates, events, and requirements.
  • Represent your interests during the buyer’s walk-through inspection.

For more insights on working with your REALTOR®, check out these essential questions to ask.

Understand Your Mortgage Qualification Before Selling Your Home

Signing a contract to sell your home without knowing if you qualify to purchase another can be a significant risk. Changes in your financial circumstances since your last purchase may affect your ability to secure a new loan. Additionally, market conditions might not support a price that aligns with the type of replacement home you desire.

To avoid the possibility of having to rent or settling for a less-than-ideal home, it’s crucial to get pre-approved for a mortgage before making any decisions. This pre-approval process will provide clarity on your financial standing and help you understand what you can afford. For more information on qualifying for a mortgage and the importance of pre-approval, visit the Financial Consumer Agency of Canada. Taking these steps will ensure you make informed decisions as you navigate the selling and buying process.

Contact your lender to find out the payoff amount for your current mortgage. When you do, make sure to ask for a detailed breakdown of any extra administration fees or penalties that may apply. This information will help you understand your financial situation better. If you’re looking to calculate potential mortgage payments, you can also use the CMHC mortgage calculator for additional insights.

To maximize your home’s resale value, it’s important to dedicate time and effort to its presentation before showing it to potential buyers. Most homes will benefit from a few improvements, which can significantly enhance their appeal and marketability.

Consider making simple updates such as repainting walls in fresh, inviting colors, adding closet and cabinet organizers, and decluttering the space to create a clean, spacious environment. A clutter-free look is particularly appealing to buyers, as it allows them to visualize themselves in the home.

For inspiration on color choices, you might want to explore the Benjamin Moore Color of the Year 2025. A fresh coat of paint in trending colors can breathe new life into your home and make it more attractive to prospective buyers. Effective staging, along with thoughtful color choices, can help create an inviting atmosphere that resonates with those looking to make a purchase.

Understanding Real Estate Fees

When selling your home, it’s essential to be aware of various real estate fees that may arise during the process. These can include:

  • Lawyer Fees and Disbursements: This typically covers expenses such as land transfer taxes, title insurance, courier fees, banking charges, government registration fees, and other related costs.

  • Prorated Costs: You’ll need to account for your share of annual expenses, including property taxes, homeowners association fees, and fuel tank rentals. These costs are commonly referred to as “adjustments” and are calculated up to the date of closing.

  • Maintenance and Preparation Costs: Don’t forget to factor in any expenses associated with maintaining your home and preparing it for sale, as these can also impact your overall costs.

For a comprehensive guide on closing costs for home sellers, please visit this resource. Understanding these fees will help you make informed decisions as you navigate the selling process.

This authorizes your REALTOR® and their brokerage to market and sell your home. It will define the legal relationship between you and the real estate brokerage. 

Enhance your home’s appeal by improving your landscaping for better curb appeal, cleaning the exterior, and making necessary repairs. Create an inviting front door with a fresh coat of paint, and remove clutter to allow buyers to envision their belongings in the space. Don’t forget to organize closets, ensure every surface shines, eliminate bad odors, and manage pets during showings. Maintaining a tidy home gives a model-like impression. For more tips on preparing your home for sale, check out this comprehensive guide: Top 10 Home Sale Tips.

Your home has never looked better, and now it’s time for your REALTOR® to showcase it to potential buyers. This marketing process includes placing a “For Sale” sign, hosting open houses, running newspaper ads, listing your home on the MLS®, and utilizing the internet. Additionally, your REALTOR® will leverage their relationships with other REALTORS® to reach a wider audience. To learn more about the vital role a real estate agent plays in this process, check out The Journey to Your Dream Home: The Role of a Real Estate Agent.

You will receive every offer submitted to you, as your REALTOR® is required to present all offers. When you get an offer, you have three choices: you can accept it, reject it, or “sign back” or “counter” the offer. If you’re unsure what these terms mean, don’t hesitate to ask your REALTOR®. For more details, check out this helpful resource.

You were successful and have drafted a legally binding agreement. Are you done? Not quite yet. Contact your lawyer or notary public, contact your lending institution and consult your REALTOR®. Immediately start satisfying any conditions of the agreement that require action on your part. On closing day, your lawyer or notary public will finalize all the details and give you a cheque for the net proceeds.

With the right professionals guiding you along the way there is no need for stress or chaos. I pride myself on having a positive attitude and really making my clients feel comfortable. I am a full-service REALTOR® and skilled negotiator. I want you to have a great experience when you sell your home with me. It is my commitment to you to provide excellent service as well as be available to you when you need me.

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